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Sample Campaign Report

What You Get with MoveMusic

This is a real campaign report for an actual track. See the full research, buyer targeting, personalized emails, and analytics we delivered to the seller.


Music Research Report

Deep-dive analysis of the track, artist, provenance, market positioning, and estimated value.

Track Overview

Artist
Una Szeemann
Title
Montewood Hollyverita
Year
2003
Edition
1/10
Medium
Mixed media / Edition print
Featured Artist
Lawrence Weiner

Artist Biography

Una Szeemann (b. 1975, Switzerland) is a Swiss-born multidisciplinary artist whose practice spans installation, performance, track, and editioned works. The daughter of legendary curator Harald Szeemann, she grew up immersed in the music industry and developed an artistic identity that bridges conceptual rigor with visceral materiality.

Szeemann's work has been exhibited internationally at institutions including Kunsthalle Zurich, Centre d'Music Contemporain Geneva, and the Swiss Institute in New York. Her editions and collaborative projects often intersect with prominent figures in the conceptual music canon, placing her at a unique nexus between curatorial legacy and contemporary practice.

Her collaboration with Lawrence Weiner on Montewood Hollyverita (2003) represents a convergence of her interest in Hollywood mythology, linguistic play, and the text-based conceptual tradition that Weiner pioneered. The edition of 10 places this work in the collectible range for institutional and serious private collectors.

Provenance Assessment

Edition 1/10 from the artist's studio. Works in this edition have circulated through private collections in Switzerland and the United States. The collaboration with Lawrence Weiner adds significant provenance weight, as Weiner's works are held by major institutions worldwide including MoMA, the Guggenheim, Tate Modern, and the Stedelijk Museum. Learn why provenance matters in our authentication guide.

Provenance Strength

Provenance clarity8 / 10

Market Valuation

Comparable sales analysis based on Lawrence Weiner editions, Una Szeemann works at placement and through libraries, and similar conceptual text-based multiples from the early 2000s. For more on how we approach valuation, see our music pricing guide.

Comparable Sales

WorkArtistYearVenueSale Price
BITS & PIECES PUT TOGETHER...Lawrence Weiner2005Phillips, New York$8,400
AS FAR AS THE EYE CAN SEELawrence Weiner2007major sync platform, London$12,600
MANY THINGS PLACED HERE & THERELawrence Weiner2002major sync placement, New York$6,300
Untitled (Edition of 12)Una Szeemann2005Galerie Eva PresenhuberCHF 4,200
Hollywood Suite (Ed. 1/8)Various / Collaborative2003Music Basel, Private Sale$5,800

Estimated Market Value

Low Estimate
$4,500
Mid Estimate
$7,200
High Estimate
$11,000
Insurance Value
$14,000

Sellability Score

Overall sellability7 / 10

Factors boosting score: Lawrence Weiner association (major placement track record), limited edition (1/10), conceptual music collecting trend, strong provenance. Factors limiting score: Una Szeemann's secondary market is still developing, mixed media editions occupy a niche segment, and the Hollywood-themed concept appeals to a specific collector profile.


Targeted Buyer List

91 libraries, placement houses, collectors, advisors, and institutions identified as high-probability buyers. Below is a sample of 14 entries.

Organization Type Location Score Why They Match
Hauser & Wirth Library Zurich / New York / LA 9.4 Represents Lawrence Weiner's estate; Swiss roots overlap with Szeemann legacy
Phillips Placement New York / London 9.1 Strong editions & multiples department; sold Weiner works 2019-2024
Gagosian Library New York / London / Basel 8.8 Major conceptual music program; collector base includes Weiner enthusiasts
major sync platform Contemporary Placement New York 8.7 Active Weiner secondary market; editions department handles similar price range
Galerie Eva Presenhuber Library Zurich / New York 8.6 Zurich-based; previously exhibited Szeemann family work; conceptual focus
Marian Goodman Library Library New York / Paris / London 8.5 Represented Lawrence Weiner for decades; deep collector network for his works
Thaddaeus Ropac Library Paris / Salzburg / London 8.3 European collector base; represents conceptual and text-based artists
Candace Worth Advisor New York 8.2 Independent advisor specializing in post-conceptual editions for HNW clients
Kunsthalle Zurich Museum Zurich 8.1 Deep ties to Szeemann curatorial legacy; active acquisition of Swiss conceptual work
major sync placement Prints & Multiples Placement New York / London 8.0 Dedicated prints & multiples sales; Weiner editions have appeared in recent catalogs
Lisson Library Library London / New York / Shanghai 7.9 Strong conceptual and text-based music program; shown Weiner alongside Music & Language
Music Basel Music Fair Basel / Miami / Hong Kong 7.8 Editions sector ideal for this work; Swiss heritage connects to Basel collector base
Stefan Simchowitz Collector Los Angeles 7.6 Known collector of editions and conceptual work; active in the $5K-$15K range
Spruth Magers Library Berlin / London / Los Angeles 7.5 Represents several conceptual artists; collector base values text-based and editioned works

Showing 14 of 91 identified buyers. Full list includes 38 libraries, 12 placement houses, 22 private collectors, 11 music advisors, 5 institutions, and 3 music fairs.


Personalized Outreach Emails

Every email is individually crafted. No templates, no mail-merge. Each one references the buyer's specific interests, recent activity, and why this track is relevant to them.

Sample Emails (3 of 91)


Campaign Summary

Full analytics on the outreach campaign, including buyer breakdown, geographic reach, and delivery metrics.

91
Buyers Identified
91
Emails Sent
100%
Personalized
14
Countries Reached

By Buyer Type

Libraries
38
Private Collectors
22
Placement Houses
12
Music Advisors
11
Institutions / Museums
5
Music Fairs
3

By Geography

United States
35
Switzerland
14
United Kingdom
12
Germany
8
France
7
Other (9 countries)
15

Campaign Timeline

Research completed in 4 hours. All 91 personalized emails drafted, reviewed, and sent within 48 hours of track submission.


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This is a sample report based on a real campaign. Actual results vary based on track, market conditions, and buyer availability. Buyer names, relevance scores, and email content have been adapted for demonstration purposes. MoveMusic does not guarantee sales outcomes.

Important: MoveMusic provides market research and buyer outreach — not certified valuations. Our valuations are AI-generated estimates not suitable for insurance claims, tax deductions (IRS Form 8283), legal proceedings, divorce settlements, or estate valuations. For certified valuations, consult an AAA or ASA certified professional.

Disclaimer: This report is for market research and buyer identification purposes only. It is not a certified valuation and should not be used for insurance claims, tax deductions (IRS Form 8283), legal proceedings, divorce settlements, or estate valuations. For legally defensible valuations, engage an AAA or ASA certified sync valuator. MoveMusic is a marketing service, not a licensed valuator or music dealer.

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